Information campaign on 2002 cash changeover
The European Central Bank (ECB) published a tender notice in the Official Journal of the European Communities on 12 February 1999 regarding a contract to prepare and execute a Europe-wide information campaign for the introduction of the euro banknotes and coins on 1 January 2002. On the basis of the resulting applications, nine companies were invited to make a presentation at the ECB.
The following three companies were shortlisted to participate in the final stage of the competition:
- Hill & Knowlton;
- Publicis; and
- Team Young & Rubicam/Burson-Marsteller.
The three agencies will present detailed campaign plans to the ECB in October. The ECB will announce its final decision in November.